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Brand Guide & Logos

Why is Brand Important?

A consistent brand builds recognition, trust, and credibility. It shapes perceptions, influences how the district is viewed in terms of academic excellence, inclusivity, and innovation, and can even impact student enrollment, partnerships, and funding opportunities.

When a brand is consistent in its messaging, visual identity, and tone, it becomes easily recognizable, allowing audiences to form clear associations with its values and offerings. For organizations like school districts, it ensures that every communication, from websites to newsletters, reinforces the district’s mission, culture, and commitment to excellence.

How to Use the Brand Guide

Our district has developed brand guidelines as a strategic step to ensure brand uniformity. When creating print or online marketing materials, please refer to these guidelines, so that we can continue to build a stronger, consistent brand presence.

Download a print-friendly PDF of the XCS Brand Guide.

A Word About Logo File Formats

JPG and PNG files for each school are available below. Remember that a JPG has a white background and is used in Word and Google Documents, Powerpoints, Brochures, and Flyers. A PNG has a transparent background and is good for use on a variety of similar documents.

Every logo is also available in EPS, TIFF, and SVG formats. If you require any logo in one of these formats for a district project, please reach out the the Communications Office directly.

 

A gray icon representing an EPS file.EPS

Use it for: Print

 

An EPS logo file is best used when the logo needs to be scaled without losing quality, making it ideal for high-resolution printing. This format is perfect for creating large-scale materials like banners, billboards, and merchandise, as well as for use in marketing materials such as brochures or business cards.

A gray icon representing a JPG file.JPEG

Use it for: Web

 

A JPG logo file is suitable for use in situations where smaller file sizes are prioritized and high-resolution scaling isn't required. This format is ideal for web use, such as on websites, email signatures, or social media, where faster loading times are needed. 

A gray icon representing a PNG file.PNG

Use it for: Web

 

A PNG logo file is ideal for digital use, particularly when you need a transparent background. PNG files retain detail and clarity without quality loss, making them perfect for use on websites, social media, presentations, and digital documents.

Logo Downloads

  • Xenia Schools blue X logo

    The primary district logo is a vertical blue X with the words XENIA inside it. 

    Download:

    • JPG
    • PNG

     

    XCS horizontal logo variation is a vertical blue X with the words XENIA inside it along with the text XENIA COMMUNITY SCHOOLS spelled out beside it

    The horizontal logo variation is a vertical blue X with the words XENIA inside it along with the text XENIA COMMUNITY SCHOOLS spelled out beside it. 

    Download:

    • JPG
    • PNG

    If you need the logo in another format or in black or all white, reach out to the Communications Office.

  • vertical blue X with the words XENIA inside it and Arrowood Elementary below

    The logo is a vertical blue X with the words XENIA inside it and ARROWOOD ELEMENTARY below.

    Download:

    • JPG
    • PNG

     

    horizontal logo variation is a vertical blue X with the words XENIA inside it along with the text Arrowood Elementary spelled out beside it

    The horizontal logo variation is a vertical blue X with the words XENIA inside it, with the text ARROWOOD ELEMENTARY SCHOOL spelled out beside it. 

    Download:

    • JPG
    • PNG

    If you need the logo in another format or in black or all white, reach out to the Communications Office.

  • vertical blue X with the words XENIA inside it and Cox Elementary below

    The logo is a vertical blue X with the words XENIA inside it and COX ELEMENTARY below.

    Download:

    • JPG
    • PNG

     

    horizontal logo variation is a vertical blue X with the words XENIA inside it along with the text Cox Elementary spelled out beside it

    The horizontal logo variation is a vertical blue X with the words XENIA inside it along with the text COX ELEMENTARY SCHOOL spelled out beside it. 

    Download:

    • JPG
    • PNG

    If you need the logo in another format or in black or all white, reach out to the Communications Office.

  • vertical blue X with the words XENIA inside it and McKinley Elementary below

    The logo is a vertical blue X with the words XENIA inside it and McKINLEY ELEMENTARY below.

    Download:

    • JPG
    • PNG

     

    horizontal logo variation is a vertical blue X with the words XENIA inside it along with the text McKinley Elementary spelled out beside it

    The horizontal logo variation (below) is a vertical blue X with the words XENIA inside it along with the text McKINLEY ELEMENTARY SCHOOL spelled out beside it. 

    Download:

    • JPG
    • PNG

    If you need the logo in another format or in black or all white, reach out to the Communications Office.

  • vertical blue X with the words XENIA inside it and SHAWNEE ELEMENTARY below

    The logo is a vertical blue X with the words XENIA inside it and SHAWNEE ELEMENTARY below.

    Download:

    • JPG
    • PNG

     

    The horizontal logo variation (below) is a vertical blue X with the words XENIA inside it along with the text SHAWNEE ELEMENTARY SCHOOL spelled out beside it.undefined

    The horizontal logo variation is a vertical blue X with the words XENIA inside it along with the text SHAWNEE ELEMENTARY SCHOOL spelled out beside it. 

    Download:

    • JPG
    • PNG

    If you need the logo in another format or in black or all white, reach out to the Communications Office.

  • horizontal logo variation is a vertical blue X with the words XENIA inside it along with the text TECUMSEH ELEMENTARY spelled out beside it

    The logo is a vertical blue X with the words XENIA inside it and TECUMSEH ELEMENTARY below.

    Download:

    • JPG
    • PNG

     

    The horizontal logo variation (below) is a vertical blue X with the words XENIA inside it along with the text TECUMSEH ELEMENTARY SCHOOL spelled out beside it.undefined

    The horizontal logo variation is a vertical blue X with the words XENIA inside it along with the text TECUMSEH ELEMENTARY SCHOOL spelled out beside it. 

    Download:

    • JPG
    • PNG

    If you need the logo in another format or in black or all white, reach out to the Communications Office.

  • The vertical blue X with the words XENIA inside it and WARNER MIDDLE SCHOOL below.

    The logo is a vertical blue X with the words XENIA inside it and WARNER MIDDLE SCHOOL below.

    Download:

    • JPG
    • PNG

     

    The horizontal logo variation is a vertical blue X with the words XENIA inside it along with the text WARNER MIDDLE SCHOOL spelled out beside it​​​​​​​

    The horizontal logo variation is a vertical blue X with the words XENIA inside it along with the text WARNER MIDDLE SCHOOL spelled out beside it. 

    Download:

    • JPG
    • PNG

    If you need the logo in another format or in black or all white, reach out to the Communications Office.

  • The vertical blue X with the words XENIA inside it and XENIA HIGH SCHOOL below.

    The primary district logo is a vertical blue X with the words XENIA inside it. 

    Download:

    • JPG
    • PNG

     

    The horizontal logo variation is a vertical blue X with the words XENIA inside it along with the text XENIA HIGH SCHOOL spelled out beside it​​​​​​​

    The horizontal logo variation is a vertical blue X with the words XENIA inside it along with the text XENIA HIGH SCHOOL spelled out beside it.

    Download:

    • JPG
    • PNG

    If you need the logo in another format or in black or all white, reach out to the Communications Office.

  • The vertical blue X with the words XENIA inside it set inside a set of blue, red, and green blocks marked with A, B, C.

    The vertical logo is a blue X with the word XENIA set inside a set of blue, red, and green blocks marked with A, B, C.

    Download:

    • JPG
    • PNG

     

    The horizontal logo variation is blue X with the words XENIA inside it set inside a set of blue, red, and green blocks marked with A, B, C. The words Xenia Preschool are spelled out beside it​​​​​​​

    The horizontal logo variation is blue X with the words XENIA inside it set inside a set of blue, red, and green blocks marked with A, B, C. The words Xenia Preschool are spelled out beside it

    Download:

    • JPG
    • PNG

    If you need the logo in another format or in black or all white, reach out to the Communications Office.

  • NOTE: The Athletics Logo should only be used to represent athletics, not academics. Refer to the Branding Guidelines for more details.

    ​​​​​​​Xenia Schools blue X logo

    The primary district logo is a vertical blue X with the words XENIA inside it. 

    Download:

    • JPG
    • PNG

    XCS horizontal logo variation is a vertical blue X with the words XENIA inside it along with the text XENIA COMMUNITY SCHOOLS spelled out beside it

     

    The horizontal logo variation (below) is a vertical blue X with the words XENIA inside it along with the text XENIA COMMUNITY SCHOOLS spelled out beside it. 

    Download:

    • JPG
    • PNG

    If you need the logo in another format or in black or all white, reach out to the Communications Office.